Great Hotels Organisation Targets Corporate Demand With The Launch Of Metro Hotels
A new niche brand for mid-range, corporate hotels
Carly Gotz, director of business development and marketing, said, “During this economic downturn, GHO is doing everything we can to ensure our hotels receive their share of corporate business by developing our brands according to demand. By expanding our portfolio of hotels to include mid-range properties, this will not only benefit Metro Hotels members but our existing brands will also benefit from increased awareness generated through the corporate market.”
Metro Hotels will be GHO’s third hotel brand, adding to Great Hotels of the World (), a luxury alliance bringing together the world’s finest hotels and Special Hotels of the World (), an alliance for hotels with a unique offering for guests.
The 2009/10 corporate travel collection directory, including Metro Hotels members will be available from June 2009.
GHO is offering a special introductory rate to all new Metro Hotels members.
Membership of Metro Hotels is subject to specific acceptance criteria. Hotels requiring more information or to be considered for joining Metro Hotels should contact: Carly Gotz, firstname.lastname@example.org +44 (0) 20 7380 8592 or visit the GHO stand at ITB – Hall 9 Stand 203.
Marketing and PR Executive
Phone: +44 (0) 20 7380 8561