Mövenpick Hotels & Resorts Choose Serenata @mail
The popular e-marketing solution enables personalized customer correspondence directly from the integrated property management systems
Munich -- Mövenpick Hotels & Resorts have chosen to implement Serenata @mail. Ensuing the successful initial installations in the Mövenpick Hotels Istanbul, Stuttgart Airport and Stuttgart Messe, the web application will now also be rolled out to other properties in the hotel group.
Moreover, the hotel instantly develops additional business and revenue opportunities by upselling its amenities, such as restaurants, spa area, special events, etc.
All address and customer details are automatically retrieved from the property management system in place at the hotel, without requiring an external interface. The resulting email is a personalized document which also reflects the corporate identity of the hotel. Another benefit of Serenata @mail is data security. Contrary to other industry solutions, where collected guest details are farmed out, with Serenata @mail the entire data set remains in house and is processed according to strictest security measures.
For Peter Pfohl, Vice President PMS Operations with Mövenpick Hotels & Resorts, the decisive factors in favor of Serenata @mail were manifold: " Serenata @mail integrates with numerous front office systems and therefore offers a maximum of flexibility and investment security. Thanks to the standardized HTML templates we can ensure our corporate identity, even in our email communication with customers, and therefore markedly increase the recognition value of our brand. What is more, Serenata @mail provides the opportunity of upselling further hotel services which helps us create additional revenue sources."
Dieter Dirnberger, Member of the Board Sales & Marketing f Serenata, summarizes: "We are very proud to welcome Mövenpick Hotels & Resorts as the most recent addition to our rapidly growing @mail family. It has been a great pleasure to work with the team at Mövenpick on the implementations in Stuttgart and Istanbul, and we are very much looking forward to a successful roll-out. In light of today's difficult economic times, we see an increasing number of leading hotel groups, such as Mövenpick Hotels & Resorts, choosing Serenata @mail with the aim to impact their bottom line at minimum cost."
About Serenata IntraWare
Munich-based Serenata IntraWare AG has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains, Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With NetHotel, Serenata offers a Customer Relationship Management (CRM) solution, which enables hotel chains to develop a customer-centric business strategy. Through strategic cooperation with prominent IT partners, Serenata increases its competence as the main contact for central user-solutions from a sole provider. For more information, please visit www.serenata.com.
About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an upscale hotel management company with over 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration on its core markets in Europe, Africa, the Middle East and Asia. The international hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Mövenpick Hotels & Resorts has clearly positioned itself in the upscale segment and stands for quality, reliability and care with a personal touch. The hotel group is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).
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