Dynamic developments in the Travel Technology section at ITB Berlin 2009
Berlin -- In times of economic crisis playful innovations are likely to be the main victims. The focus is shifting in travel technology too. In the short term experts anticipate attention being directed towards applications that will help reduce costs and increase revenues. Improving sales efficiency and streamlining back offices will be more important than visionary solutions for mobile applications, social networks or a semantic web.
The main products and services will comprise software and search engines for hotels as well as portable applications. “Travel blogs focus on hotels, more so than on any other service provider,” said David Ruetz. “Nowadays almost every hotel has ratings, images and even videos on the web, which are put up by one or more users. Hotels and search engines must make intelligent use of this content. This social networking capability and the ability to network with various sales channels determines their quality and performance potential.”
Furthermore, the transparency of prices and services offered on the web as well as the integration of mobile services and the increasing relevance of personal recommendations will give both online and offline travel technology, travel agencies and service providers a boost. Thus a leading platform such as ITB Berlin is indispensable in order to maintain an overview of current market trends. The Travel Technology Conference PhoCusWright@ITB Berlin on 12 March 2009 will also be showing ways to make specific use of technology to achieve success in the travel, tourism and hospitality sectors. On 11 March the tourism industry’s successful Bloggers Summit will be taking place for the second time. Additional information is available at .
ITB Berlin 2009 will be taking place from Wednesday, 11 to Sunday, 15 March. The period from the Wednesday to the Friday is reserved for trade visitors. Additional information is available at . ITB Berlin is the global travel industry’s leading trade show. Last year 11,147 exhibitors from 186 countries presented innovative products and services, and a total of 177,900 visitors attended the 2008 event.
Michael T. Hofer
Group Press and Public Relations Director