Scandic Took The Year’s Best Environmental Initiative
The Grand Travel Awards are given to the travel and tourism industry’s leading players, with the winners voted for by almost 600 Swedish travel agency staff. This year, at the 17th annual awards, Scandic was the proud winner of the award for “Environm
“We used to have almost four million bottles of water a year transported to our hotels. Since 1 December 2008, we’ve replaced all bottled water in our restaurants and bars with our own water, which is filtered, chilled and dispensed in a smart bottle on site at our hotels. Made from recycled glass, the bottle was designed by top Swedish swimmer Therese Alshammar. The initiative has proven highly popular with team members and guests alike, and it now feels fantastic that the industry has also shown its appreciation,” comments Helena Nilsson, Vice President Corporate Communications and head of sustainability issues at Scandic.
The awards jury praised Scandic, whose excellent environmental work goes back many years, for making an innovative new move on a major scale. “As well as cutting Scandic’s environmental impact, it has been a clear and successful way of marketing the eco-message to customers,” writes the jury.
“The response from those customers has been extremely positive. The bottle attracts attention and means that a simple and everyday decision like drinking water suddenly takes on a positive glow,” concludes Helena Nilsson.
VP Corporate Communications
Phone: +46 709-73 51 45