STR launches Hotel Data Conference
“With the current economic environment putting data in the forefront of everyone’s mind, the timing is right for STR to provide an event that will allow attendees to better understand the hotel industry’s current condition,” said Mark Lomanno, president of STR. “The Hotel Data Conference will provide anyone interested in digging below the surface of the hotel data a cost-effective way to learn more. We’re excited about the opportunity to share our knowledge, as well as the knowledge of the other respected speakers scheduled to appear at the conference, in a casual, interactive setting.”
Randy Smith, STR’s co-founder and CEO, said that frequent requests for the STR-derived data over the years provide a perfect backdrop for the Hotel Data Conference. “We believe we have a good rapport with nearly everyone in the U.S. hotel industry and look forward to the opportunity to help them analyze data trends during one of the country’s most challenging economic environments. That we can welcome them to STR’s hometown and arm them with information that provides them with a better understanding of the hotel industry’s current situation is something that we’re proud of.”
Guests of the conference will have the opportunity to meet and interact with speakers, panellists, and other STR data users. Topics scheduled to be covered during the conference include: U.S. hotel industry forecasts from STR, PKF Consulting, and PricewaterhouseCoopers; consumer business and leisure travel; hotel demand and industry cycles; and STR data overviews, including top markets, customer segments, chain scale, pipeline and hotel operating statistics.
About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit .
Rachael Spann Urie
Phone: +1 (615) 824-8664 ext. 3305