NEW YORK | Desires Hotels, the unique collection of independently created modern boutique hotels, today announced the appointment of Francine Dryja, CRDE, as the Corporate Director of Revenue and Channel Distribution Management. In her new role, Dryja will handle all aspects of revenue management and provide strategic direction for the company’s portfolio. With more than 14 years of proven success in the hotel industry, Dryja has a wealth of experience to draw upon. Ms. Dryja held positions at Hyatt and Lodgian Hotels helping establish brand standards, and developing strategies to build occupancy while maintaining the highest levels of occupancy and rates.

Prior to her appointment, Dryja was most recently the Transitional Services/ Brand Support Manager for Select Hotels Group where she was part of a team responsible for the complete conversion and rebranding of AmeriSuites into Hyatt Place hotels as well as overseeing budgeting from the pre-construction to completion of new properties. At Lodgian Hotels where she served as Regional Director of Quality and Training, Dryja led a region of 21 hotels and trained hotel associates in various areas including management leadership, brand-sponsored programs, alcohol awareness and guest service.

“Many of our hotels are located in highly competitive markets, including New York City, Miami, and San Juan. Francine will assist in developing and implementing profitable revenue strategies for each hotel within the group,” says Doug Carrillo, Senior Vice President of Sales and Marketing at Desires Hotels. “Combined with her expertise in channel distribution management, she will develop specific tactics that will bridge the gap between our sales and marketing strategies to better serve end users while delivering increased revenue.”

About Desires Hotels | From neon lights on Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, to the cobbled adoquine streets of Old San Juan, or right in the heart of Times Square, Desires Hotels is a unique collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have a one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate “Your Desires” program that tailors a unique experience to every guest. Desires Hotels deliver unexpected amenities in stylish settings. For more information about Desires Hotels and their locations, call 866-593-4330 or visit .

Kathleen Duda
KVD Communications
212-329-7259
Desires Hotels™