Search and Marketing Director — Photo by HyperDisk Marketing, Inc.

Irvine, CA -- Hyperdisk Marketing, Inc, one of the pioneers of strategic digital marketing and communications, announced today that Christopher Regan has joined the firm as Search and Marketing Director, over-seeing all strategic and tactical implementations of Search Marketing for Hyperdisk's clients, specifically Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, sponsorship insertions, and other search engine advertising placements for the firm's clients roster.

"Chris brings an immense amount of experience with Fortune 500 companies to our team. He immediately impressed us with his knowledge, skills, and the ability to connect with Hyperdisk's clients. We are delighted that he joined our team of the industry's best of breed," Steven Seghers, president, Hyperdisk Marketing.

Prior to joining Hyperdisk as Search and Marketing Director, Chris was the Director of Web Services for the national automotive firm The Lease Outlet, delivering top marketing results within a highly competitive industry while also overhauling that firm's IT and Internet infrastructures. His work within the web industry began in 1995 with Infonautics' online research service eLibrary, (now ProQuest and HighBeam Research) for that firm's web marketing efforts, including creating stand-alone web properties within AOL, Yahoo and other web portals. Upon joining I-Frontier (now part of Microsoft's international Razorfish unit) his web advertising work greatly enhanced consumer awareness and lead generation for brands such as CNN's Business 2.0, Claritin, Coppertone, Prilosec, StarMedia (now South America's #1 web portal), Publishers' Clearing House and 1800Flowers. As Director of Client Services for U.S. Interactive's New York City offices clients included Johnson & Johnson, American Express, Citibank, Deloitte Consulting, and Goldman Sachs -- even a role as Project Engineer for RCA Electronics' first direct-to-consumers (DTC) online efforts. For 15 years he has been a speaker at industry conferences such as ad:tech, Ziff Davis Media, The Gartner Group, NYNMA (New York New Media Association) and the SIIA (Software & Information Industry Association).

About Hyperdisk Marketing | Founded in 1993, Hyperdisk Marketing Inc. (http://www.hyperdisk.com) is a leader in strategic marketing and communications services for Fortune 500 companies nationwide. Based in Irvine, California, Hyperdisk offers clients a services strategy solely focused on increasing sales, increasing brand visibility, and increasing customer loyalty. In order to assist clients to both analyze and maximize ROI, Hyperdisk emphasizes proactive brand ignition, effective creative design, search engine marketing, and aggressive hybrid marketing techniques. Hyperdisk represents major corporations in the Pharmaceutical, Hospitability, Financial Services and Real Estate industries.

Steven Herron
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