Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its innovative group marketing service, Group 360. Group 360 is a dedicated online marketing service designed to drive group and event business to hotels and resorts.

"Now more than ever hotels need to exploit all potential revenue channels and to think outside the box when it comes to prospecting for group and social event opportunities," said Mr. DJ Vallauri, President and Founder of Lodging Interactive. "Our goal with the Group 360 service is to provide hotels with a complete online marketing package that builds awareness with meeting planners, captures RFP leads and provides post event feedback."

Lodging Interactive's Group 360 service provides a dedicated group and social event micro website which includes stunning flash presentations and visuals along with interactive floor plans and capacity charts. In addition, Group 360 provides proactive monthly mailers to thousands of established meeting planners and captures real-time online Requests for Proposals (RFPs) which are also databased and rolled up into a monthly management report. Finally, Group 360 provides an online comment card which is sent post event to provide important service level satisfaction feedback to the hotel.

"Group 360 is a "turn-key" service, there is little to no work required by the hotel. In today's market it is important for hotels to maintain brand awareness with their prospective buyers, deliver service details quickly and follow up on guest feedback" stated Mr. Vallauri. "We integrate Lodging Interactive proprietary technologies to deliver a complete Group 360 package."

Each Group 360 client receives the following:

  • Dedicated domain name for the hotel's Group 360 micro website
  • Creation of a Search Engine Optimized micro website, with flash animation, floor plans & capacity charts
  • Complete hosting services & 24/7 monitoring of the micro website
  • Turn-key creative development for email marketing campaigns
  • Monthly email campaign to over 12,000 opt in meeting planners
  • Online RFP leads delivered in real-time to the hotel and includes monthly management reporting
  • Link2Brand service to create personalized group web URLs for group & event customers
  • • Post-event online comment card with back end database management system

For more information and to receive a proposal, please visit:

http://www.lodginginteractive.com/group_360.htm

About Lodging Interactive | Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

The Company offers effective online tools and services: ChatterGuard.com, an online social media monitoring and reputation management system, HotelSocialBlogs.com, a fully managed Travel 2.0 Distribution & Marketing service, CommentCards.com, a full-service business-2-consumer comment card service, eProposalSystem.com, an online RFP response system hotel Sales Managers, RFPLink.com, a group RFP lead generation, HotelDirectBook.com, a consumer hotel portal, link2brand.com, personalized URl's for hotels, DiningClick.com, Internet Marketing Services for the restaurant industry, and Spa Interactive, Internet Marketing Services for the health spa industry.

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, the Day Spa Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.

Richard Walsh
Vice President, Business Development
877-291-4411