Best Western International to open the first two Best Western Premier in the Middle East
In addition, Best Western will also brand a new-built deluxe Best Western Premier Creek, Bur Dubai, scheduled to be open in May 2009. The hotel is peacefully located in the desirable Dubai neighborhood and comprising 210 rooms and executive suites.
Both hotels are centrally positioned in the heart of Bur Dubai's commercial district. This puts guests in easy reach of the airport, World Trade Center, Bur Juman Shopping Mall and other prominent landmarks and attractions.
“We are very thrilled to make our entry to the Middle East market with two such fine examples of Best Western Premier. They bring something new to the Middle East in terms of the total package of location, product and service quality coupled with outstanding value-for-money.” said Mr. Glenn de Souza, Best Western International Vice President International Operations Asia.
Best Western Premier Dhow Palace and Best Western Premier Creek have joined Best Western’s upscale “Best Western Premier” brand which offers comprehensive top-quality modern amenities to cater to the demands of discerning business and leisure travelers amidst stylish architectural design reflective of its destination’s very own distinct personality.
With a target to become Asia’s largest hotel chain, Best Western aims to have 50,000 rooms in 22 targetted countries across Asia and the Middle East by 2011.
ABOUT BEST WESTERN PREMIER | In 2003, Best Western introduced the first Best Western Premier® Hotels. Providing international travellers with a higher level of service and amenities, Premier properties must offer an additional 27 or more services/amenities above and beyond Best Western worldwide minimum standards. The properties are also subject to unique design requirements and a special quality review. More than 80 Best Western Premier hotels are currently located throughout Europe, Asia and the Middle East. For more information about Best Western Premier, please visit .
ABOUT BEST WESTERN INTERNATIONAL | Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveller, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit
*Numbers are approximate and can fluctuate.
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