Smith Travel Research (STR), the recognized leader in global hotel benchmarking, has renewed its partnership with Cornell's Center for Hospitality Research. Mark Lomanno, president of STR, will continue as a member of the center's advisory board.

"STR is excited to continue the relationship with the center. We look forward to making STR data accessible to students and the research community at large," Lomanno said. "In these times of economic uncertainty the impact of actionable information increases, and the center, with the help of STR data, is at the forefront of producing these valuable insights. Through our media partner HotelNewsNow () we will continue to publish those findings and high level STR data for free to ensure that everyone in the hotel global hotel community can benefit."

As a center partner, STR has a seat at all center roundtables, which allow partners' senior-level executives the opportunity to meet and interact with university researchers. "STR's willingness to share its high-level data has been a tremendous asset to the center and to Cornell's faculty," said David Sherwyn, academic director of the center. "STR and its news website HotelNewsNow offer unmatched insights and help to promote the center and our research. We are delighted that STR is renewing their partnership with the Center for Hospitality Research."

About STR | STR is the recognized leader in providing hotel performance data. STR offers a complete suite of benchmarking reports to tens of thousands of hotel clients worldwide, as well as profitability, pipeline, and census data covering all aspects of the industry. Call us at +1 615 824 8664 ext. 3504 or visit our website, , to find out more.

About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Jennifer Macera
Associate Director
(607) 255-3101
CHR