Trends and Best Practices in E-Mail Marketing
Interview with Bill Nussey, President and CEO, Silverpop. eMarketer: What is e-mail marketing’s greatest strength? Bill Nussey: What makes e-mail marketing unique is the ability to both broadcast and target individual personalized content at the same time. It’s also relatively inexpensive compared with other media. eMarketer: What is its greatest weakness? Mr. Nussey: E-mail’s greatest weakness is that some marketers use it too aggressively, and they undermine the value of e-mail for all other marketers and consumers.