The U.S. hotel industry posted declines in three key performance measurements during the week of 8-14 March 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 15.7 percent to end the week at 55.2 percent. Average daily rate dropped 11.2 percent to finish the week at US$99.60. Revenue per available room for the week decreased 25.1 percent to finish at US$55.02.

The chain-scale segments followed the industry trends, reporting decreases for all three key performance measurements in year-over-year results:

  • Luxury segment: occupancy -20.3 percent (61.1 percent); ADR -15.5 percent (US$254.79); RevPAR -32.7 percent (US$155.60).
  • Upper Upscale segment: occupancy -15.9 percent (64.2 percent); ADR -12.4 percent (US$149.76); RevPAR -26.3 percent (US$96.16).
  • Upscale segment: occupancy -15.1 percent (62.6 percent); ADR -10.9 percent (US$112.43); RevPAR -24.3 percent (US$70.34).
  • Midscale with Food and Beverage segment: occupancy -17.2 percent (49.7 percent); ADR -7.7 percent (US$82.60); RevPAR -23.6 percent (US$41.02).
  • Midscale with out Food and Beverage segment: occupancy -15.8 percent (56.8 percent); ADR -5.7 percent (US$86.50); RevPAR -20.6 percent (US$49.13).
  • Economy segment: occupancy -14.7 percent (48.3 percent); ADR -6.7 percent (US$51.63); RevPAR -20.5 percent (US$24.95).
  • Independent segment: occupancy -15.9 percent (53.6 percent); ADR -14.7 percent (US$94.02); RevPAR -28.2 percent (US$50.37).

Among the Top 25 Markets, Oahu Island, Hawaii, was the only market to report an increase in any of the three key measurements with occupancy increasing 0.3 percent to 74.5 percent. Houston, Texas, reported the smallest decrease in ADR, down 1.1 percent to US$100.66. The smallest decrease in RevPAR was reported by St.Louis, Missouri-Illinois, dropping 10.7 percent to US$42.42.

About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit .

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