A Philadelphia hotel room for a buck
As Center City hoteliers struggle to attract warm bodies to fill their accommodations, the Alexander Inn is luring guests by pricing a few of its rooms at $1 a night. The promotion, which started March 10, even has a name: "the Guest Stimulus Plan." "It's just been amazing," innkeeper John Cochie said of the response. "People telephone us and ask, 'Is this for real, and how many nights do I have to stay to get the dollar rate?' They're shocked when they're told they just have to stay one night." The buck-a-night promotion applies Sundays to Thursdays for five of the hotel's 48 rooms. First scheduled to end May 21, the promotion has been extended until June 11. It represents the type of aggressive marketing required for survival these days, hospitality officials say.