With a Limited Budget and a Growing Number of Channels, Where Should You be Spending Your Money Online in 2009?
Marketing budgets are tight – and under scrutiny like never before. Which means that right now, it’s all about prioritizing the opportunities that can show a clear revenue benefit. So how do you rethink your marketing to ensure every dollar you spend online delivers value for money? And how do you balance the latest marketing trends, with traditional, proven channels?
Speakers from leading travel brands such as Marriott, JetBlue, Spirit Airlines, Expedia, InterContinental, Kayak, La Quinta, Carnival, South African Airlines, Google and TripAdvisor, will be dispensing advice on marketing in an economic downturn. For a full list of speakers, scroll down.
Delegates will find out which online channels deliver the greatest ROI and get advice on achieving the best marketing mix with a limited budget. The agenda for this event is a true representation of the key issues facing travel marketers. With a focus on search engine marketing, video marketing, social media, website optimization and mobile marketing. For a full agenda click here.
On the first day, senior travel executives will be handing out how-to advice on making marketing budgets work harder. In a tough economy shrewd marketing decisions are essential. Every marketing dollar has to prove its worth – heralding a shift to direct-response online campaigns that can easily be tracked to demonstrate ROI.
Barry Biffle, CMO from Spirit Airlines, Ted Schweitzer, VP eCommerce from La Quinta and Heny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge from Wyndham Hotel Group will be sharing their experiences and predictions in this opening session.
On the second day, Edie Bornstein, VP Business Development for Carnival Cruise Lines and Michael Stromer, Director of Interactive Marketing for JetBlue Airways will be explaining how to improve conversions on travel websites. In these tough times, website strategy needs to be put at the core of any marketing plan. And recent studies have proven that the quality the website experience is directly related to online conversion rates. These expert speakers will reveal how they have enhanced their website with content-rich features, incorporating the latest trends and improving consumer usability.
Now becoming a regular feature at this event, day two will also feature a detailed discussion on the potential of mobile to sell travel - Widely predicted to be the next big thing to hit the industry. In fact, EyeforTravel research has shown that 30% of travel companies intend to invest in mobile for the first time this year. Speakers for this session include Michael Dalesandro, CEO, Where I've Been, Martin Stoll, CEO, Goseetell Network, Fraser Campbell, CEO, Wcities, Josh Steinitz, CEO, NileGuide. They will be answering such questions as: What is finally driving investment in mobile? How can you use mobile technology to generate ancillary revenues? And how can you use mobile as a customer acquisition channel?
EyeforTravel has been holding this two-day training forum for senior travel marketers for over 7 years now. Each year, they spend months speaking to senior travel professionals and composing a highly-detailed agenda. Their proven formula is guaranteed to give delegates practical, how-to advice, and avoids “State of the Union Addresses”. For registration information click here.
To request a PDF brochure will the full two-day agenda, click here
- Barry Biffle, CMO, Spirit Airlines
- Brian Robb, SVP Corporate Development, The Mark Travel Corporation
- “Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.com
- Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia
- Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels Group
- Edie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines
- Fraser Campbell, CEO, Wcities
- Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, Google
- Gregg Truman, VP Marketing, South African Airways
- Heny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel Group
- Isaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts
- Jeri Ann Hart, Director of Marketing, Marriott International
- John Hach, VP Media & Industry Relations, TravelCLICK
- Josh Steinitz, CEO, NileGuide
- Martin Stoll, CEO, Goseetell Network
- Michael Bennett, General Manager, Cheapflights.com
- Michael Dalesandro, CEO, Where I've Been
- Michael Stromer, Director of Interactive Marketing, JetBlue Airways
- Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor
- Shehzad Daredia, Manager, Search Marketing, Kayak
- Shelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone International
- Steven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc.
- Ted Schweitzer, VP eCommerce, La Quinta
VP North America
Phone: +44 207 375 7582