The developers of a $350 million luxury hotel and condominium project in this city’s historic “filmland” district are making a pitch to the motion picture industry: bring the business of promoting movies back to Hollywood. Marty Collins, chief executive of Gatehouse Capital, which is based in Dallas and is building the 305-room W Hotel & Residences in partnership with HEI Hotels & Resorts of Norwalk, Conn., says the hotel has been designed to host an elaborate ritual of movie promotion known as the press junket.

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