SAS and IDeaS to Unveil the Integration of Campaign Manager and IDeaS RMS at 2009 Eye for Travel Distribution Summit
IDeaS Revenue Optimization, the leading provider of revenue management and optimization solutions and services and SAS, the leader in business analytics, will unveil in an APAC industry first, a powerful a powerful toolset combination offering at the 2009 Eye for Travel Distribution Summit.
A practical workshop combining Revenue Management aware campaigns and campaign aware Revenue Management techniques will be held on the 1st of April 2009, which will demonstrate the benefits of using advanced analytics. The workshop will be hosted by:
- Luke Soon, Principal, Customer Intelligence Practice Field Strategy and Support, SAS Asia Pacific.
- Steve Pinchuk, General Manager Profit Optimization Division, SAS.
"Revenue Management belongs deeply embedded with Sales and Marketing and the SAS and IDeaS joint offering provides the vital link required to unite a hotels revenue management tools with their sales and marketing processes "said Steve Pinchuk, General Manager Profit Optimization Division SAS.
This workshop will examine why it is integral to the success of a hospitality organization that their revenue management systems are embedded in the overall sales and marketing process. By synchronizing demand generating and demand controlling functions, hotels will be able to sustain their overall profitability during these uncertain economic times.
"This is a brand new offering to the wider hospitality industry, at a time when revenue optimization is vitally important. The seamless combination of Revenue Management analytics and marketing techniques in a manner which has never been seen before" explained Grahame Tate IDeaS, Asia Pacific, Managing Director.
For those interested in attending this workshop at the 2009 Eye for Travel Distribution Summit, please refer to http://events.eyefortravel.com. The discussion will be facilitated by Luke Soon and Steve Pinchuk and will be held on April 1 at 1pm.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW®. For more information, visit www.sas.com
About IDeaS
IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
Star Bazella
Marketing Manager
+1 952 698 4200
