Vincent Ong tells how he's keeping Starwood's Westin and Sheraton hotels afloat across Asia in a travel drought | forbes.com
Like counterparts throughout the hotel world, Starwood hotels are dealing with a nightmare: grounded business travelers, tourists too thrifty to spend, and empty rooms. Vincent Ong, the Singapore-based director of brand management for the American hotel company's Asian Westin and Sheraton lines, is in charge of making sure hotel guests don't forget what the brand represents even in hard times. At a Tokyo party to celebrate 10 years of Westin's "Heavenly Bed" line of beds, Ong talked to Forbes Associate Editor Chana R. Schoenberger about the marketing challenges he faces throughout Asia.
