High Concepts At Low Prices
Design hotels have figured out how to deliver stylish innovation for the cost of a night at the Holiday Inn. When the Morgans Hotel opened in New York City in 1984, the first property in Ian Schrager's soon-to-be empire pioneered a luxury hospitality trend, putting esthetics and conspicuous cool over traditional pampered service. Now, after more than two decades, design hotels are evolving in a more democratic direction, emphasizing affordable rates without sacrificing innovation. The shift is timely; with luxury tourism hurting, these hot properties are attracting guests—for cheap.