Great Wolf Resorts to Employ Passkey's Online Group Reservation System
Passkey expected to enhance the event experience for Great Wolf's planners and guests while allowing it to market room up-sells and hotel amenities directly to its group guests
With QuickLists, Passkey’s advanced room list tool, Great Wolf Resorts can now automate its room list process and shift over 50% of its group reservations online while providing planners real-time access to valuable information and intelligence via Passkey’s event dashboards and Smart Alerts.
More importantly, Passkey will provide Great Wolf Resorts with a proven toolset designed to generate incremental group revenues and profits. With the ability to now send targeted email campaigns to group guests pre-arrival, post-stay or even while guests are at the property - promoting room upgrades, extended stays, the spa and restaurants.
“Passkey’s Group Campaigns are an easy and effective way for hotels to reach out to their group guests and offer them everything from room upgrades and extended stays to information on hotel amenities such as golf, spa and dining,” notes Greg Pesik, president & CEO of Passkey. “It is a revenue maximizing tool that focuses on promoting the hidden jewels of a hotel and preserving momentum in times of uncertainty. We have seen a 300% increase in the usage of email campaigns over the past few months as properties have recognized the need to implement new marketing strategies to grow their group business. By optimizing the use of Group Campaigns, Great Wolf Resorts will benefit greatly from increased incremental revenues and profits.”
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis.
The company’s resorts are family-oriented destination facilities that generally feature 300 – 400 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at .
Passkey () is the worldwide leader in online group reservations, and an essential profit maximizing tool for hotels, CVBs and meeting management companies. The Boston-based technology company offers event planners and venues a powerful web-based solution for managing group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to market additional services to attendees and access real-time event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability.
Sr. Marketing Manager