SMS|World XA Online Booking Engine
PAR Springer-Miller Powers Web Reservations with New Integrated Module
All PAR Springer-Miller solutions center on the guest, including the new SMS|World XA. The property benefits from all of the advantages of a fully integrated system – reservations flow seamlessly to the SMS|Host system without incurring transaction-based fees. SMS|Host's robust packaging capability translates seamlessly to the website.
"Extending our guest-centric philosophy of hospitality system design to the web is the basis of SMS|World XA," commented Robert Selwah, Vice President, Product Development for PAR Springer-Miller Systems. "Providing our clients with these capabilities will enable their website to drive revenue through a low-cost channel."
"Distribution represents the driving force behind hospitality industry performance today," remarked Tasha McKenzie, Product Manager for SMS|World XA. "We focus on finding ways for our customers to drive more reservations through their direct channel as well as marry the efficiencies of a single point of management for rates and availability with a booking engine that puts the guest in control of their reservation experience."
"For our property, the ability to hard block units via the web was a must have feature for our property as all of our island homes are unique," remarked Benjamin Norman, Web/Application Developer for Bald Head Island. "The integration of our online reservations with SMS|World XA and our SMS|Host system has made our operations much more efficient."
The extensive online merchandizing capabilities of SMS|World XA engage customers, build confidence, enhance guest satisfaction and most importantly convert window shoppers to customers. SMS|World XA supports unlimited images and videos, as well as detailed descriptions.
"From our experience, SMS|World XA is self-sustaining and requires minimal support from our IT team," remarked Chuck Marratt, Director of Information Technology for MTM Luxury Lodging. "Our reservations site looks clean and reflects today's web aesthetics. The web is our most important marketing channel; as such images and video are our most significant online asset. Having complete control of the content enables us to make instant updates and changes, on our schedule."
Because many properties offer guests a complete experience that ranges far from solely lodging, SMS|World XA supports online reservations for classes and tours. Not only can a property use this feature to capture incremental revenue, but the guest benefits from planning an entire itinerary-based experience.
"SMS|World XA breaks new ground in online reservations, it gives our clients a competitive advantage in a competitive market and reinforces PAR Springer-Miller's position as the leading innovator of guest-centric hospitality solutions," remarked Selwah.
About PAR Springer-Miller Systems | PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at www.springermiller.com.
About PAR Technology Corporation | PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world's largest restaurant chains and their franchisees for almost 30 years. Today the Company's extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR's global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company's website at .