The U.S. hotel industry posted declines in three key performance measurements during the week of 22-28 March 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 12.3 percent to end the week at 56.6 percent (64.6 percent in the comparable week in 2008). Average daily rate dropped 8.8 percent to finish the week at US$99.77 (US$109.34 in the comparable week in 2008). Revenue per available room for the week decreased 20.0 percent to finish at US$56.50 (US$70.61 in the comparable week in 2008).

Denver, Colorado, was the only market among the Top 25 Markets to report increases in all three key performance measurements. The market finished the week with a 0.7-percent increase in occupancy to 56.8 percent; ADR rose 3.6 percent to US$101.53; and RevPAR increased 4.4 percent to US$57.72.

Of the remaining Top 25 Markets, Orlando, Florida, reported the largest occupancy decrease, down 26.0 percent to 64.2 percent. Three markets reported positive results in ADR: Washington, D.C., was up 3.8 percent to US$157.75; Nashville, Tennessee, was up 3.4 percent to US$97.41; New Orleans, Louisiana, increased 0.3 percent to US$116.41. Atlanta, Georgia, came in flat for the month, ending at US$90.35. New York, New York, reported the largest decrease in ADR, which was down 28.2 percent to US$192.85. Other markets to report large decreases in ADR include: Miami-Hialeah, Florida (-19.8 percent to US$183.70); Phoenix, Arizona (-17.0 percent to US$136.17); and Oahu Island, Hawaii (-16.5 percent to US$155.25). Washington, D.C., was the only other market, besides Denver, to increase in RevPAR, which was up 2.0 percent to US$115.31. New York reported the largest RevPAR decrease, which was down 39.6 percent to US$142.68. Five other markets reported RevPAR decreases of more than 25 percent: Orlando (-35.4 percent to US$68.15); Oahu Island (-26.8 percent to US$112.56); Miami-Hialeah (-26.8 percent to US$147.72); Minneapolis- St. Paul, Missouri-Wisconsin (-26.3 percent to US$50.42); and Boston, Massachusetts (-25.9 percent to US$70.24).

All seven chain-scale segments were down across the board. The Midscale with Food-and-Beverage segment (-14.7 percent to 51.2 percent) and the Economy segment (-14.7 percent to 48.5 percent) led the occupancy decreases for the week. The Luxury segment reported the largest decrease in ADR, which was down 19.8 percent to US$254.27. It also reported the largest decrease in RevPAR, which was down 28.9 percent to US$165.74.

Jeff Higley (STR)
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
STR

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