Franklyn Hotels and Resorts Sets Sights on North America and Asia for Initial Global Expansion
These objectives will be achieved in alignment with key partner KOP Group, a diversified real estate and private equity company, who themselves have created waves in the real estate industry in Singapore with their bold vision and exciting projects. KOP Group, through its subsidiary, KOP Hotels and Resorts, will use its fund to invest in hotel projects and acquisition.
CEO Michael Sagild says, "Our key focus with Franklyn is on strategic growth with a global rather than Eurocentric outlook. Through harnessing the strong fundamental work of Franklyn's portfolio and philosophy, we will roll-out a distinctive, innovative brand of luxury boutique hotels onto a wider geographic platform - achieved alongside KOP Group. While developing luxury living to new levels of excellence, Franklyn will become an established brand in North America and Asia. Within two years, our guests will be able to enjoy this exceptional level of service and quality in North America and Asia, be it during their stay in Franklyn Hotels and Resorts, or when dining at a Franklyn Restaurant."
Stein Hotels and Resorts has rebranded as Franklyn Hotels and Resorts and now extends the collection onto a global stage. Following intensive research, the company's name was subsequently developed with "Franklyn" offering a polysyllabic moniker that positions itself alongside other world-class hotel brands such as Morgans, Aman, COMO and Starwood. Franklyn is a bi-syllabic name, consisting of a free morpheme, "Frank," and a suffix, "lyn," and enjoys a rich cultural heritage through its etymology. The historical resonance of the name itself alludes to the notion of classicism – with the classic and contemporary forming core brand values of the company - and it also conjures warm associations of American hospitality. The etymology of Franklyn derives from a broad range of positive concepts: it carries the meaning of a frank or seal, it also denotes sincerity, authenticity and honor. The Franklyn brand will act as a seal of approval, guaranteeing a level of quality and luxury, whether it be in a Franklyn Hotel, Resort, Restaurant or Spa.