Middle East: RevPar at heart of all new hotels' strategy | business24-7.ae
Hotels in the Middle East, as in other parts of the world, are looking at ways to increase revenue per available room (RevPar) penetration in a contracting market, according to senior hotel executives. John Podaris, Associate Director, Tri Hospitality Consulting, told Emirates Business: "We understand hotels in the region are constantly evaluating the market and adjusting their sales and marketing strategies to ensure their competitiveness, particularly in these challenging economic conditions."
