Travel & Tourism Competitiveness Report 2009 |
Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements.
The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world.
This year’s report, published under the theme “Managing in a Time of Turbulence”, reflects the difficulties the industry currently faces, which must be overcome to ensure strong sectorial growth in the future.
This is particularly captured by the topics covered in the analytical chapters, exploring issues such as the impact of oil prices on the tourism industry, the importance of price competitiveness for attracting tourists and the extent to which the Index explains differences in travel intensity between countries.
Watch Video Interviews with the Report co-editors
The Index was developed in close collaboration with the Forum's Strategic Design Partner Booz & Company and its Data Partners Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC).
