Planet Hollywood Resort & Casino To Enhance Its Meetings Offering With Passkey
Now Offers Passkey's Online Solution To All Meeting Planners And Guests
“Planet Hollywood Resort & Casino has been researching new systems to address group guests booking outside of their blocks and even in some rare cases, booking at other properties in the area," said Darren Green, vice president of hotel marketing at Planet Hollywood Resort & Casino. “We did our homework on selecting a technology that would benefit all involved in the reservation process. It was easy to identify Passkey as an effective solution to streamline our group reservations. The Passkey solution has the ability to reduce group wash while generating incremental revenue through up-sells. This solution furthers our endeavors to provide a pleasant group experience for our clients and save time and money in the process.”
With Passkey, Planet Hollywood will be able to add its newly renovated rooms as up-sell booking options to its group guests. Moreover, using Passkey’s Group Campaigns, Planet Hollywood will now have an easy and effective way to promote and offer room upgrades, extended stays, hotel amenities and leisure specials to its group guests with professionally designed email campaigns. This will help Planet Hollywood generate incremental revenues from its groups, while reducing off-block reservations by connecting event registration to hotel reservations via Passkey’s RegLink technology.
“In this down economy, it is more important than ever to identify your key challenges and opportunities, and find the right solutions that can address them effectively and immediately,” says Greg Pesik, president & CEO of Passkey. “Passkey is a versatile tool that meets the needs of all involved in the reservation process. It delivers immediate returns whether in terms of cost savings, process efficiencies or incremental revenues. Since the beginning of the year, we have seen a 3-fold increase in the use of our Group Campaigns technology. In these times of uncertainty, it’s important for our customers to capture real savings while boosting their top line.”
Planet Hollywood Resort & Casino features over 75,000 square feet of meeting and convention space, accommodating any group, no matter the size. The 20 state-of-the-art meeting rooms and full-service business center attract numerous groups.
About Planet Hollywood Resort & Casino | Planet Hollywood Resort & Casino is a joint venture partnership involving Robert Earl, Founder and CEO of Planet Hollywood International Inc, Bay Harbour Management LLC, and Starwood Hotels & Resorts Worldwide Inc and is a member of the Starwood Preferred Guest program. The hottest new property on the Las Vegas Strip, Planet Hollywood features over 100,000 square feet of gaming, fine dining restaurants, an award-winning buffet, casual dining options, lounges, nightclubs, a full service spa and is the future home of PEEPSHOW. The property is encircled by Miracle Mile Shops with over 170 specialty stores and restaurants. For more information visit us at .
About Passkey | Passkey () is the worldwide leader in online group reservations. The Boston-based technology company offers meeting destinations, hotels and planners a powerful web-based solution for managing group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.
Sr. Marketing Manager