Holiday Inn Express And Suites Hotel Costa Mesa Signs On For Worldwide Brand Relaunch
Hotel among First to Feature New Sign and Brand Standards
“We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, 413,406 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, Senior Vice President of Holiday Inn Brands in Americas. “And with the addition of Holiday Inn Express and Suites Hotel Costa Mesa we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”
Elements of the relaunch for Holiday Inn Express include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk promotes a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge will be a newly created position at each hotel – the Guest Experience Champion.
“We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service,” said Shetal Patel, the hotel General Manager. “We are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”
As part of the relaunch, Holiday Inn Express and Suites Hotel Costa Mesa worked in partnership with the local Goodwill Industries International to repurpose the hotel’s previous bedding and bath fixtures. In the process, the hotel diverted nearly 300 lbs of material from landfills and the repurposed materials benefitted approximately 100 families in need in the Costa Mesa area.
The 62-room hotel is within walking distance to Orange County Fairgrounds, Triangle Square and offers such business conveniences as a complimentary hot breakfast bar, complimentary WIFI throughout the hotel, refrigerators and microwaves in every room and complimentary business center. Other amenities include complimentary passes to 24 Hour fitness. The hotel completed a full scale renovation in February of 2009.
Holiday Inn Express and Suites Hotel Costa Mesa, owned and operated byPacific Coast Hospitality, is located at 2070 Newport Blvd, Costa Mesa, CA 92627. Telephone: 949-631-6000 Facsimile: 949-258-5018.
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