Ithaca, NY, | Using case studies of strategies and tactics applied by three multinational companies, a new textbook takes an integrated look at operations strategy, the global supply chain, and service tactics. The book, Operations & Supply Chain Management for the 21st Century, by Ken Boyer and Rohit Verma, is augmented by additional information and quizzes on the book's website. Ken Boyer is a Dean's Distinguished Professor of operations management at the Fisher College of Business, Ohio State University. Rohit Verma is an associate professor of Service Operations Management at the Cornell University School of Hotel Administration and a research fellow of the Cornell Center for Hospitality Research.

The three organizations featured in the book are: Kellogg's, focused primarily on manufacturing; Sony, which deals with both manufacturing and service; and American Express, which is one of the world's foremost service operations. For global perspective, companies based outside the United States are also used as examples in each chapter.

"The best practices highlighted in our book are drawn from many companies," notes Verma, "but time and again we return to the three featured corporations, because their operations strategy, service, and logistics are so effective. In terms of using the book, I should note that we have included considerable supplemental material to make it as useful as possible to both instructors and students." Boyer adds: "The book examines the three exemplary organizations because they are world class and somewhat different than the organization typically featured in books on operations and supply chain management. We wrote the book with a fresh sheet of paper-and the web. In contrast to many current books in later editions, the web is employed as an integral component of the overall learning package rather than as an add-on that developed after the book."

The book is published by South-Western Publishing. A more complete description of the book is found at: .

Glenn Withiam
607.255.3025
CHR