Operations Strategy, Supply Chains, and Service Tactics Are Blended in New Book
Textbook Uses Novel Approach to Operations and Supply Chain Management
"The best practices highlighted in our book are drawn from many companies," notes Verma, "but time and again we return to the three featured corporations, because their operations strategy, service, and logistics are so effective. In terms of using the book, I should note that we have included considerable supplemental material to make it as useful as possible to both instructors and students." Boyer adds: "The book examines the three exemplary organizations because they are world class and somewhat different than the organization typically featured in books on operations and supply chain management. We wrote the book with a fresh sheet of paper-and the web. In contrast to many current books in later editions, the web is employed as an integral component of the overall learning package rather than as an add-on that developed after the book."
The book is published by South-Western Publishing. A more complete description of the book is found at: .