HSMAI Launches New Austin Chapter
The theme of the inaugural meeting, "Keeping the Business of Business in Austin," reflected the challenges the industry is facing in the wake of the national economic downturn. Keynote speaker Cindy Novotny, managing partner of Master Connection Associates, presented on cost avoidance in a tough economy, value propositions, strategic team selling, working effectively in a competitive marketplace and how to build a business case to bring business to Austin.
"Austin is the 40th chapter to be chartered by HSMAI and we experienced an overwhelming response with approximately 150 registrants for our inaugural meeting," said Tracy Terrell, HSMAI Austin Chapter President. "This further validates our desire to strengthen our connections within the hospitality community."
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.
Phone: +1 404-832-7711