The U.S. hotel industry posted declines in three key performance measurements during the week of 12-18 April 2009, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 10.7 percent to end the week at 57.4 percent. Average daily rate dropped 10.3 percent to finish the week at US$97.25. Revenue per available room for the week decreased 19.9 percent to finish at US$55.83.

Orlando, Florida, and Norfolk-Virginia Beach, Virginia, were the only markets to report increases in any of the three key performance measurements for the week. Orlando increased in occupancy 4.0 percent to 72.8 percent. Norfolk-Virginia Beach reported a 2.1-increase in occupancy to 62.4 percent.

Among the Top 25 Markets, Detroit, Michigan, reported the largest decrease in occupancy, which dropped 30.6 percent to 43.1 percent. Chicago, Illinois, was the only other market to report a decrease in occupancy of more than 20 percent, falling 23.1 percent to 54.0 percent.

In ADR, Norfolk-Virginia Beach (-3.9 percent to US$81.24) and New Orleans, Louisiana (-1.9 percent to US$119.35) were the only two markets to report decreases of less than 5 percent. Three markets reported decreases in ADR of more than 20 percent: New York, New York (-26.1 percent to US$202.95); Chicago (-24.1 percent to US$103.98); and San Francisco/San Mateo, California (-23.7 percent to US$117.48).

The Top 25 Markets experienced significant RevPAR declines across the board, with the exception of Norfolk-Virginia Beach, which was the only market to report a single-digit decrease (-1.9 percent to US$50.73). Three markets reported RevPAR decreases of more than 30 percent: Detroit (-44.1 percent to US$33.07); Chicago (-41.6 percent to US$56.19); and Boston, Massachusetts (-30.9 percent to US$84.34).

About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit .

Jeff Higley (STR)
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
STR

Related