Canadian Lodging Outlook
Brand Conversion: What You Need to Know
The boom years of 2005 through the first half of 2008 are over. Now, instead of developing new hotels or understaking expansions, hotel operators and owners are trying to maintain the profitability of their existing assets. Hotel owners are seeking solutions to ensure that their hotels weather this economic crisis and come out of it stronger than before. Brand conversion is one option that is picking up steam and will prove to be common place in Canada.