On-Demand Webinar Examines Ways to Better Merchandise Your Hotel Online
VFM Leonardo CMO and an expert panel discuss ROI-centric online merchandising strategies.
Listings on online travel agencies (OTAs) and third-party travel websites present hoteliers with opportunities to engage travel consumers at every step in the travel shopping process, from research and comparison through to booking. Many hoteliers aren’t getting the maximum value from their hotel listings because they aren’t leveraging the power of online merchandising strategies.
Extracting more value from hotel listings is based on the principles of online merchandising. Online merchandising is an ROI-centric strategy that enables hoteliers to extract more value from their online hotel listings. Basically, better merchandised hotels get more bookings because they tell engaging, consistent stories to online travel shoppers wherever and whenever they’re shopping for hotels online.
In a complimentary on-demand Webinar, Joe Humphry, Founder & CEO of Humphry Services Corporation, David C. Attardi, Director of E-Commerce at B. F. Saul Company Hotel Division, and John McAuliffe, Chief Marketing Officer and online merchandising expert at VFM Leonardo explore the secrets to extracting more value from hotel listings on OTAs and third-party travel sites.
This webinar should be viewed by E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Un-aligned Hotels or anyone that wants to understand the value of online hotel merchandising. The webinar is approximately one hour in duration.
Watch it Now to learn:
What online merchandising means for hoteliers
Online hotel merchandising is not unlike retail merchandising. Just as product presentation greatly affects how well products sell in retail stores, hotel presentation online affects bookings.
Insights into online travel shopper research and booking behavior
In-market travel shoppers are more resourceful than ever. With thousands of travel websites and hotels to choose from, they're looking for the hotel that will give them the expected experience they're looking for and the best value.
Proven ways to tell a unique, engaging story to potential guests
Hotel photos and written descriptions don't tell vivid, meaningful stories the way videos do, but a consistent combination of all three distributed online can be a powerful tool that influences shoppers' booking decisions.
Watch the event here.
For more information about this webinar or to learn more about VFM Leonardo’s Online Merchandising Solutions for hotels, please contact VFM Leonardo.