CitizenM plans to travel
By Carlo Wolff
CitizenM, a new hotel brand that refreshes the notion of turnkey, is selling luxury at a budget price, said Rattan Chadha, company chairman. Not only did CitizenM just open its second hotel Amsterdam, its first, which opened at the Dutch city’s Schiphol Airport last year, is doing bang-up business. “We’re getting a lot of business from up markets,” Chadha said. “Everybody’s getting more budget-conscious, so I think we’re in the right place at the right time.” For now, CitizenM, an urban business hotel concept, is confined to Europe. But there are plans to develop the brand in the United States and India, says Chadha, former owner of the Mexx fashion company and a partner of Oberoi International Hotels and Resorts.