Best Western International NEW

Bangkok – Best Western International and Sinthoranee Property Co.,Ltd. have agreed to brand a 146-room resort in Phuket as Best Western Sawaddi Patong with the grand opening scheduled for September 2009.

The agreement between Sinthoranee Property and Best Western International to operate Best Western Sawaddi Patong was signed in a special ceremony at Best Western International regional office on 29 April 2009 and takes immediate effect.

“We have been impressed by the professionalism and responsiveness of Best Western, including its global brand recognition and worldwide sales and marketing network,” said Dr Pranee Phaoenchoke, President of Sinthoranee Property Co., Ltd. “We feel very comfortable with Best Western’s competitive fee structure and its membership-organization concept,” the executive added.

Part of Thairung Union Car PCL Group, Sinthoranee Property Co.,Ltd. is a leading privately Thai-held property & real estate development company which was established in 1994. The company’s projects to-date range from housing developments to shopping complexes.

Best Western, with 63 years of success as a hospitality industry pioneer, hosts more than 400,000 guests worldwide each night. Best Western is also noted for its diverse property portfolio and unique business model designed to give owners maximum flexibility to address market-specific needs.

“With the synergy between the world’s largest hotel chain and a Thailand’s leading development company, we expect to achieve high returns on investment for the hotel owners, deliver our full brand promise to the guests, and strengthen our presence in Asia to become the region’s largest hotel chain,” commented Glenn de Souza, Vice President International Operations Asia – Best Western International.

About Best Western Sawaddi Patong Hotel, Phuket

Conveniently located about 30 minutes’ drive from Phuket International Airport, Best Western Sawaddi Patong Hotel, Phuket neighbors the renowned Jungceylon mall and a lively entertainment area.

Beautifully set by world-renowned Patong beach, the property features modern Sino-Portuguese design and free internet access throughout 146 fully-appointed deluxe rooms and promises an idyllic tropical seaside experience.

Dining options include an all-day restaurant serving quality Western and Oriental cuisine accompanied by live music, including BBQ seafood and Chinese cuisine at the poolside terrace.

The resort’s swimming pool is complemented by a fully-equipped fitness room, sauna, games room, snooker room and children’s recreation. A Bhuvana my spa by Best Western completes the full list of deluxe amenities.

For more information, please contact Best Western International Asia Head office +662 656 1260.

ABOUT BEST WESTERN INTERNATIONAL

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveller, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit

*Numbers are approximate and can fluctuate.

Kanapa Pitakpong
+662 654 1400
BWH Hotels