New Study Reveals What A Client Wants In An Agency
By Janet Winters
Over the last few years, the speed with which digital media has become an integral part of the marketing mix is astounding. It wasn't so long ago that we hadn't even heard of YouTube, Facebook, Twitter, PPC or SEO, let alone how they, and a growing number of other platforms (something new every day), would affect how clients market to their customers. The influx of new advertising vehicles meant more options to evaluate for each client. Many of the new media options, especially Web 2.0, are very individualized in nature, the goal being to start a conversation, find out what customers want, and deliver it. It's not talking at them, it's talking with them. It requires a different strategy, and every industry has a different paradigm.
With these new factors coming into play, plus navigating a challenging economy, it's no wonder that marketing executives look to agencies who have a thorough understanding of their marketplace, keep up with industry trends, and are on top of best practices. It is added value that "generalists" just cannot bring to the table.