The Luxury Collection Hotels & Resorts Proudly Launches Global Initiative in Support of UNICEF
The Luxury Collection Launches Global Initiative with Guest Stay Package Offering One Complimentary Night Stay and the Opportunity to Help Change a Child’s Life
Malaria accounts for one in five of all childhood deaths in Africa, claiming over one million mostly young lives every year. The use of insecticide-treated mosquito nets can reduce malarial illness by 50 percent and deaths by 20 percent, yet the $10 cost per net is beyond the reach of many households in Africa. The Luxury Collection brand’s donations will help UNICEF to provide even more families with treated bed nets to protect them, and help ensure that children suffering from the disease receive prompt, life-saving treatment.
In addition, funds raised through the brand’s “We Invite You to Linger” package will support UNICEF’s immunization programs to protect children against potentially fatal diseases including polio, measles and tuberculosis. Throughout 2009, The Luxury Collection hotels will support this global initiative through an aggressive awareness campaign in leading luxury and lifestyle print and online publications.
The Luxury Collection brand also supports UNICEF’s work through “Check Out For Children”, a global partnership between Starwood Hotels & Resorts Worldwide, Inc. and UNICEF. Since the partnership was launched in 1995, guests at participating Starwood hotels around the world have donated over $21 million to UNICEF by agreeing to the addition of $1 (or local currency equivalent) to their bill when they check out.
Beginning this month, global explorers are invited to linger one night longer and savor unique and authentic experiences at any of The Luxury Collection brand’s more than 70 hotels and resorts. From legendary palaces such as Hotel Danieli, Hotel Imperial, and The Royal Hawaiian to modern classics like Marques de Riscal, The Joule, SLS at Beverly Hills and Mystique, each iconic Luxury Collection property takes guests on a global safari, offering unique and exceptional experiences.
Available from March 30, 2009 – March 31, 2010, guests can explore even more destinations to linger by visiting, .
About The Luxury Collection Hotels & Resorts
The Luxury Collection® is a selection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Today, The Luxury Collection is a glittering ensemble of more than 70 of the world’s finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning hotels that continuously exceed guest expectations by offering unparalleled service, style and class in some of the most desired destinations in the world. Most recently, Mystique, a Luxury Collection Resort, was honored with the 2008 Travel + Leisure Design Award for Best Small Resort in the world. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit .
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
About Check Out For Children
Check Out For Children was launched in London in November 1995 by UNICEF Goodwill Ambassador Sir Roger Moore KBE. The programme now operates in 334 hotels across Europe, Africa, the Middle East and Asia. In 2006 Starwood Hotels & Resorts won the UNICEF UK’s prestigious Corporate Partnership Award in recognition of its significant contribution to the work of UNICEF. The award, which is only granted every 10 years, is given as a way of acknowledging the exceptional contribution of an organization to the fulfillment of UNICEF’s mission for children during the last decade.