Hotel Brand Erosion and Commoditization
Compete on more the just price!
A lot has been written and talked about hotel brand and price erosion in the past few months and years. Hotels have vocally expressed their disgruntlement about the commoditization caused by online travel agencies. Indeed the increase of online distribution in the hotel and travel industry has created a high level of price transparency and rate parity strategies contribute to the commoditization of the hotel product and services.
What to do? read more here