Aloft Opens 25th Hotel Worldwide
Aloft Arundel Mills Marks the Next Step on Starwood’s Journey to Open its 1,000th Hotel in 2009
“By focusing on opening the right properties in the right places with the right partners, we expect Aloft to continue to systematically grow in key domestic and international markets, even in the face of a weakened economy,” said Simon Turner, President of Global Development for Starwood Hotels & Resorts Worldwide, Inc. “Aloft has attracted growing numbers of owners and developers, many of whom are developing multiple Aloft hotels, who appreciate the brand’s innovation and design, as well as the power of the Starwood network and its leading demand-driving programs like Starwood Preferred Guest®.”
With its loft-inspired rooms, atmospheric public spaces and electric social scene, Aloft hotels are already earning guest satisfaction scores that rival those of Starwood’s luxury hotel brands.
“The Aloft brand has successfully revolutionized the select service hotel category by meeting the needs of today’s travelers,” said Brian McGuinness, Senior Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide, Inc. “With its emphasis on bringing boutique-style hotels to the traveling masses by offering a four star experience at a three star price, Aloft is rapidly gaining worldwide recognition as one of the industry’s most compelling lifestyle brands.”
Aloft Arundel Mills offers 142 rooms in an ideal location, just outside the Baltimore Beltway. A Vision of W Hotels, Aloft is a new destination sensation featuring loft-inspired design, accessible and intuitive technology and a stylish urban attitude. For more information on the Aloft brand, please visit .
About Starwood Hotels and Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .
Brad Minor (Starwood)
Phone: 914 309-3392