JG Black Book: A Marketing Model Primed for New Era in Luxury Travel
By Hershel Sarbin | luxurytravel360.com
When I first met Jena Gardner as a speaker at a recent Virtuoso regional gathering, I knew very quickly that she and her team at JG Black Book of Travel were truly aligned with the New Face of Luxury Travel Marketing. Offering a full range of customized marketing services to a roster of 47 clients (largely hotels and resorts), President and CEO Jena Gardner lays claim to "being the premier travel service provider renowned for its global portfolio of authentic and distinctive experiences." And, in fact, some of Jena's awards, like the 2009 HSMAI Adrian Award -- 25 Extraordinary Minds in Sales & Marketing-- lend support for the JGBB claim.