Is Your Video Generating Relevant Search Engine Traffic?
Search engine optimized videos provide an additional opportunity to market your hotel and compete in the search engine results pages (SERP’s).
With the growth of blended search results in the major search engines, hotels with optimized videos are coming out ahead during these tough times. A search optimized video will contain metadata, a video sitemap, original content, and descriptive information, which make it searchable in the index. Also, by creating video landing pages with keyword rich content your video has a greater chance for first page results on competitive phrases.
Bring a holistic approach to your online marketing by adding the optimized video to your social networking sites. Video, photo sharing, and social media efforts are best used as compliments to sound marketing strategies. In our experience, the best long term sustainable strategy is organic optimization and promotion. Now that you are ready to improve your video marketing strategy, visit our post on Online video search optimization for more tips and strategies.
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Business Development Manager, Central