Overall online Ad spending continues to grow, despite the recession and challenges facing all businesses.
In spite of the economic challenges that all businesses are facing, there is an overall increase in online ad spending. Even before the recession began, we saw a significant shift in spending towards the internet. As the fastest growing channel of distribution, hotels have been placing more of an emphasis on online advertising in order to remain relevant and competitive. The challenging economy has not stopped this trend.
The nature of online advertising (high ROI and ease of tracking) makes this an ideal marketing tactic during the recession. With the ability to prove results through search engine optimization, Pay Per Click, etc. hotels are in a great position to spend their marketing dollars wisely and measure success.
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Director of Business Development