Travel Tripper to Showcase Tools that Attract, Convert and Enable Web Bookings at ‘Travel Distribution Summit Europe 2009’
Now in its 11th year, the Travel Distribution Summit (produced by EyeforTravel, a media company specializing in business intelligence for the travel and tourism industry) is the venue where online travel companies and the world’s major travel suppliers meet to debate and strategize how to best price, sell and distribute travel products and make profitable distribution partnerships. Travel Tripper is a company created by hoteliers for hoteliers to address their direct Web distribution needs.
“Obtaining best practices information for Web marketing, online travel distribution, e-commerce, social media and more amidst this down economy is critical to hotel operations and business stability,” Lulla said. “Hotels need an ‘ACE’ in the hole to help them build an effective Web strategy. Travel Tripper is that ‘ACE’ by using sophisticated tools and strategies that Attract travelers to our customers’ websites, Convert lookers into bookers, and Enable a faster, more efficient way to create, update and maintain rates, packages and promotions on a hotel’s website.”
Increasing the Odds
Cases in point: Prior to implementing RezTrip™, a Times Square Area Hotel in New York was experiencing an online booking conversion rate of 1.5 percent a month; With RezTrip™, the conversion rate jumped to 4.2 percent, resulting in direct Web revenues of $1.12 million per month and an annual incremental Website revenue of $8.64 million. Likewise, a City Center Hotel in San Francisco experienced a 2 percent online booking conversion rate before RezTrip™; After RezTrip™, conversions jumped to 4 percent with monthly revenues topping $300,000 and incremental Website revenues of $1.8 million per year.
“Our technology allows hotels the opportunity to price, promote, and package their products themselves on their own Website at a price point they are comfortable with, rather than conceding their best offers to online intermediaries at a much higher cost,” said Justin Kellerman, Travel Tripper’s Director of Business Development. “Giving hoteliers more control over their inventory provides for greater operational efficiency and ensures higher net ADR’s.”
With Travel Tripper and RezTrip™, Kellerman said hotels are able to:
- Increase Revenue
- Decrease Dependency on High Margin Third-Party Websites
- Sell Ancillary Products & Services Pre-Arrival
- Enhance Guest Confidence & Loyalty
- Improve Search Engine Optimization/Organic Search Listing
- Boost Productivity
The Right Booking Engine
About Travel Tripper | Travel Tripper () is the brainchild of experts in the fields of Hotel Distribution, e-Marketing and Revenue Management. Poised to be a leading provider of e-Marketing solutions, Travel Tripper helps hotels maximize their online sales potential and profits from each room sold. The company’s product, RezTrip™, is a cutting-edge Booking Solution for a hotel’s website. RezTrip™ is fully customized to match the hotel’s website, delivers high conversion rates, revenue per transaction and drives incremental revenue through its dynamic packaging feature. Supplementing its advanced Web technology is Travel Tripper’s consultative approach. Hotels benefit from adopting recommendations that come with proven industry best practices and high-yielding strategies.
Director, Business Development
Phone: (212) 683-6161 x302