Industry Update
Press Release18 May 2009

Hotel Plaza Athénée turns the spotlight on its famous guests and "icones de mode"

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1 min
Dorchester Group

Surrounded by the great Parisian fashion houses, the Plaza Athénée has long embodied the refined ambience at the heart of Paris’ elegant couture district. Since 1911, the hotel has radiated Parisian charm, seducing an elegant clientele with its trademark ‘Plaza reds’ and décor la parisienne.

Through its current advertising campaign, the hotel is toasting an enviable guest list of some of the world’s most celebrated fashion icons and screen idols who have passed through its doors.

Discover why Marlene Dietrich made the Plaza Athénée her second home, and reveal just what lends Brigitte Bardot yet another layer of chic. Read what lured Hollywood’s most beautiful actress to a suite here, and how Christie Brinkley’s Parisian dreams finally came true at the Plaza Athénée.

The Dorchester Collection of luxury hotels has partnered with creative ad agency DraftFCB London and celebrated editorial photographer Mark Seliger, to create a press and online campaign that shines the spotlight on the glittering stars who have stayed at its iconic hotels over the years.

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