This live Webinar on Wednesday, May 20, 2009, 2:00 p.m. EDT, presented by HotelMarketingSeminar.com will focus on the best practices for merchandising your property online using visual content. Click here to register for this event.

Toronto, ON, Travelers, especially Generation Y, want to see visual content when planning travel online. In fact, the 18-24 and 25-34 age groups are influenced by visual content more than any other group. They also spend more on travel and are more optimistic about travel (PhoCusWright’s, Consumer Travel Report 2009). As such, photos, virtual tours and videos are becoming increasingly important for hotels and travel suppliers looking to attract young travelers.

The Webinar host, Keith West, is an Internet Marketing Consultant for the travel industry, founder of eGO.com and has been a primary partner for Lodging.com and Hotels.com. Keith has conducted online campaigns for over 200 hotels, including the brands Marriott, Sheraton, Doubletree, Hilton, Holiday Inn, Best Western and many independents.

Join Keith as he talks with John McAuliffe, VFM Leonardo’s Chief Marketing Officer and 20 year marketing veteran about the importance of online merchandising for hoteliers looking to extract more value from their online presence and address questions from attendees LIVE.

Attend this complimentary webinar to learn:

  • How visual content helps create a connection with potential guests and improve conversion rates
  • Which types of visual content hotels should focus on
  • The importance of getting content in front of the widest audience possible

Who should attend?

E-Marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Independent Hotels or anyone that wants to understand the importance of online visual content.

Webinar Details

Wednesday, May 20, 2009
2:00 p.m. EDT
Duration: 1 hour

Click here to register for this event.

About VFM Leonardo | VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit .