In early May, Intercontinental Hotels Group PLC, the world's largest hotel operator by rooms, invited about 20,000 people in London, Shanghai, Paris and New York for a collective jump on four huge beds. The advertising stunt wasn't exactly the catalyst for the kind of global movement that John Lennon and Yoko Ono had in mind with their "bed-in" at an Amsterdam hotel years ago, but it shows how far hotel operators today are going to attract business in what the hotel industry is calling the worst hospitality recession in two decades.

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