A touch of home at the touch of a button [inactive]
Personalizing the guest experience
OTRUM, Europe's leading full-service provider of in-room TV technology and guest services for the hospitality industry, continues to make it easier for hotels to help their guests feel at home when away from home. Whether travelling for business, pleasure or adventure, at the end of the day, visitors want a touch of something familiar before starting out again to work or see the sights.
“This means,” explains Bjørn Ove Skjeie, President and CEO of OTRUM, “a French guest at a hotel in Germany would have the quickest, most direct access to all French channels available from the hotel’s selection list before scanning for other local or international channels.”
The guest still has full access to all channels carried by the hotel. “OTRUM Evolution,” says Skjeie, “simply enables guests to find their home-land stations earlier rather than later in the sequence, minimizing the clicking they have to do to find the channels they really want to see most.”
Minimizing fees, maximizing options
OTRUM’s research has shown that with hundreds of channels now available worldwide via IPTV, channel availability and quality are increasing as factors in hotel selection, especially for frequent travellers. “Licensing fees can be a limiting factor for a hotel when it seeks to offer a wider range of channel options,” says Bateson, “especially in this economy. It is precisely during such times, however, that guests want greater recognition of their own needs as well as an indication of the hotel’s commitment to them.”
The guest communication is carried out at various stages in the guest’s stay, including of course when the guest enters the interactive menus, however more importantly, messages can be configured to appear while the guest is watching TV.
“In this day and age,” says Bjørn Ove Skjeie, “OTRUM tries to make it as easy as possible for a hotel to offer its guests what they want most – to be treated with special care and as individuals.”
For more information contact: Nigel Bateson, VP of Products, OTRUM ASA, at or (+47) 23 89 72 00
Phone: +47 93400739