Have you Answered the Call for Mobile?
E-site Marketing and SynXis mobile solutions offer a simple approach
– With so much being written recently about mobile technology it is not difficult to hear the "call for mobile." What might be more difficult is determining exactly how and when to answer. With marketing budgets already in place, and in many cases slashed for 2009, if a mobile presence was not already in the plan, will you have to wait until next year? Like an online booking engine and Website before it, you don't want to be the last hotel on the block to "go mobile." Projections from the International Telecommunications Union estimated over 4 billion mobile subscribers at the end of 2008 representing over 61percent of the world's population.
"Our customers have been asking us what direction they should take when it comes to a mobile solution for their property," said Robert Dawson, chief technology officer for E-site Marketing. "With the vast majority of mobile users still just interacting with maps and phone numbers that functionality seemed like the most logical place to start. Our turnkey solution features one-click on address and phone number that invokes directions map and automatic dialing. We will soon be rolling out our mobile booking engine to help properties take their mobile solutions to the transactional level."
The SynXis Mobile Website Platform enables hotel Websites to be rendered on all major smart phones and cell phones.The proprietary software automatically detects and redirects visitors that are using a mobile device to hotelier's customized mobile Website. And unlike other freeware available, SynXis' Mobile Website works in conjunction with the hotel's URL which means it can take advantage of existing search engine rankings and linkage partnerships from the mobile device. The proprietary Content Management Tool allows for easy and direct access for hotel staff to update their own mobile website content just like they would the traditional Website. SynXis mobile solutions also include a booking engine, soon to be released, which enables mobile users to check availability and book a reservation using their mobile devices. As an extension of any Internet Marketing program, SynXis can customize a mobile marketing program that includes pay-per-click advertising, local search and opt-in SMS marketing. More customized mobile solutions are also available for the iPhone.
Rosewood Hotels & Resorts is using the mobile Website platform for many of its hotel websites (eg: http://mobile.rosewoodsandhill.com/) and Corporate Director of Marketing Christine Jackson comments, "We recognized that our target audience is the exact demographic that is using smart phones to do everything from 'Facebooking' to researching travel, both business and leisure. The new mobile Website solution ensures we don't miss out on these very valuable travelers and provides us an invaluable guest services contact point for guests en-route to our properties."
About SynXis and E-site Marketing
As an integral part of Sabre Holdings' hospitality businesses, SynXis and E-site Marketing provide innovative technology and services in the areas of distribution and Internet marketing, with solutions focused on helping hotels generate revenue and effectively merchandize their properties in all distribution channels. SynXis and E-site Marketing have corporate headquarters in Southlake, Texas and Bethesda, Maryland with offices in Amsterdam, London, Dubai, Hong Kong, Singapore, Tokyo, Montevideo and Buenos Aires. More information is available at www.synxis.com and www.esitemarketing.com.
Director, Marketing & Communications