The Lexington Collection Promises 100% ROI – Or You Don’t Pay!
“The premise is simple, The Lexington Collection promises to deliver more revenue than what an owner pays in membership fees,” said Bernie Moyle, COO and CFO of Vantage Hospitality. “If we don’t, we will work directly with the member to put an action plan into place. If, after a determined amount of time, we are not exceeding the member’s goals, we will waive the membership fees until acceptable delivery of business is realized.”
Vantage Hospitality is known for shaking up the lodging industry. In only nine years it has organically added over 850 properties, combined of The Lexington Collection and Americas Best Value Inn, to its system by providing hotel owners with an affordable alternative to franchising through low, flat fees; short-term contracts; and a voice and a vote in the brand’s direction; while providing outstanding marketing, reservation, and electronic resources.
“Vantage’s ROI Promise is an excellent opportunity for our brands to critique their programs. We feel very strongly that any company, hotel brand or otherwise, that doesn’t subject itself to analysis on a regular basis, won’t be competitive for long,” said Bloss. “Although no company is infallible – they must be responsive. When issues arise, they need to be addressed quickly and positively and this ROI Promise is an early warning system for Vantage and benefits both of our brands.
“Vantage Hospitality stands alone when it comes to putting its membership interests first,” said Bloss. “We encourage an open-door policy, and certainly we’re the only major hotel chain that will promise a positive Return on Investment.”
For more information about this Return on Investment Promise and for general membership information regarding The Lexington Collection, please visit or call 1-877-LEX-7171.