New National Travel MONITOR Reveals Changes In Leisure Travelers' Online Search Behavior
Travelers visit search engines such as Google, Yahoo or MSN first when considering vacation destination alternatives. The Web sites of a specific countries or destination boards are visited next, followed by online travel agencies such as Expedia and Travelocity. Only one percent (1%) of travelers commence their search for a vacation destination by visiting a blog:
Visit First When Selecting a Destination
Search patterns for selecting an airline or lodging accommodations are understandably different. Consumers who are searching for these travel services first visit the Web sites of online travel agencies. Brand-specific sites follow closely when leisure travelers are selecting an airline, yet significantly less so when they select lodging. Meta search engines that compare fares are visited first by just over one-out-of-ten travelers when selecting an airline:
Visit First When Selecting an Airline
Visit First When Selecting Hotel/Resort
For further information on the National Travel MONITORSM, please visit the Publications section of www.ypartnership.com.
Ypartnership is a worldwide advertising and public relations agency that specializes in serving travel, leisure and entertainment industry clients and is co-author of the widely-quoted National Travel MONITORSM with Yankelovich, Inc. For more information, visit .
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