This one hour webinar will focus on the secrets to differentiating any hotel on travel websites in ways that inspire online travel shoppers and motivate them to book.

Toronto, ON, "To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed," Henry Harteveldt, Vice President and Principal Analyst, Forrester Research. This webinar will explore "differentiation" on travel websites and how it drives hotel bookings.

Register now to learn:

  • Critical steps to differentiating your hotel online

    Every hotel has something to differentiate on that can help stake their claim in an online marketplace that gets more crowded by the day.

  • How to create an experience that drives more bookings

    Hear how a fellow hotelier has successfully increased bookings by telling a unique story to prospective guests wherever they’re shopping for hotels online.

Meet the experts:

  • Bonnie Knutson, a professor at Michigan State University’s School of Hospitality Business works with hospitality and travel organizations that want to better understand and take advantage of changing consumer demands. Her work has been featured in industry publications as well as The Wall Street Journal, USA Today, CNN and NPR.
  • Roger Young, Founder of Plan B Hospitality Consulting and 31-year veteran of the hospitality industry brings owners of branded and boutique hotels closer to their revenue goals through strategic marketing activities. Roger will share his real-life examples and successes in online hotel marketing.

Video Giveaway

Three attendees will receive a complimentary full-motion video of their hotel. ALL registrants will be eligible for a video for as low as $549.00.*

Who should attend?

E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Independent Hotels or anyone that wants to understand how differentiation drives hotel bookings.

Register now

About VFM Leonardo | VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit .

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