Marriott International & Glion Institute of Higher Education Graduate 23 Students from Specialized Revenue Management Program
Industry Leading Program Offers Exclusive Introduction To Specialized Part of the Hotel Business
“Marriott is thrilled by the success of this specialized Revenue Management program,” said Sheryl Freedman, director of international revenue management and talent development. “We at Marriott understand the value of helping develop young talent in the hospitality work force. We are committed to offering real-world experience to the students of Glion, in order to inspire their careers in the industry,” she continued.
“Given the ever-changing world of travel, opportunities to work in specialized areas of the hotel industry are developing like never before. We are delighted to work closely with Marriott to offer our students this unique opportunity, said David Horrigan, director of marketing curriculum for Glion and for the Center of Marketing Excellence in Hospitality, Tourism and Event Management.
The revenue management focused program, which accounts for one full semester of the overall MBA program, includes three components: research, market strategy, and communication strategy. Research content includes data collection, market segmentation, industry segmentation and internal auditing. The market strategy content portion covers inventory management, revenue analysis, market revenue strategy, and evaluation and reporting. Finally, the communication strategy segment provides organizational and consumer strategies for the development and management of brands.
The students, representing 15 different countries, are scheduled to participate in a graduation ceremony at Glion Institute in Switzerland on June 6th.
MARRIOTT INTERNATIONAL, Inc. (NYSE:MAR) is a leading lodging company with more than 3,100 lodging properties in 66 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland, USA and had approximately 146,000 employees at 2008 year-end. It is recognized by BusinessWeek as one of the 100 best global brands, by FORTUNE® as one of the best companies to work for, and by the U.S. Environmental Protection Agency (EPA) as Partner of the Year since 2004. In fiscal year 2008, Marriott International reported sales from continuing operations of nearly $13 billion. For more information or reservations, please visit our web site at .
GLION INSTITUTE OF HIGHER EDUCATION (GIHE) is a private Swiss Institution active in education in the fields of Hospitality, Tourism, Event, Sport and Entertainment Management and has established itself as one of the leading Hospitality schools in the world. In 2007, it was ranked by Hiring Managers among the top 3 Hospitality Management Schools in the world for an international career! (Source: TNS UK, global survey 2007).
Accredited at university level by the New England Association of Schools and Colleges (USA), GIHE offers a wide range studies from 1 year up to 3 ½ years of studies including Diploma, Associate and Bachelor Degrees, Postgraduate studies as well as a MBA and a Master of Education. Academic programs are taught in an environment which encourages critical thinking and develops an aptitude for innovation thus responding to the concrete needs of a demanding industry in constant evolution.
Located on two different campuses GIHE has the unique advantage of offering to its international student body of some 90 nationalities, an ideal, safe and multi cultural educational environment.
Phone: (301) 380-4220